LØZR is a collective ... an idea that music can be about being true to your art and helping each other. Every week for 55 weeks, a new song was released with a new artist. Each artist only appeared once. Therefore, every week meant a new surprise. Like an Easter egg, like a Christmas calendar or like a lottery. All artists, producers, musicians and other creative people involved was selected to be special and unique. Since the project is about gender equality and going one's own way, everything has a purpose.